The event is the hook — your business is the catch!
By tying your offering to the Full Throttle buzz, you can tap into visitors already searching for places to stay, eat and explore. Promoting the event is simply the fastest way to get them to choose you… use the event as your spotlight.
13–15 March is shaping up to be one of the biggest motoring weekends our region has seen – and we want every operator to cash in on the momentum. With Freestyle Kings Live at C.ex Coffs International Stadium, the retro cars of the Summer Beach Hop, and Round 1 of the Australian Kart Championship bringing thousands of visitors to the region, this is a prime chance to lift visibility, fill gaps and drive spend across accommodation, hospitality, tours, attractions and retail. Click here to check out how we are promoting the weekend on CoffsCoast.com
We’ve done the work — so you can promote in minutes!
The Operator Toolkit is downloadable, plug-and-play and designed for time-poor businesses.
Copy, paste, post – done.
WHY GET INVOLVED
By sharing the campaign content (and linking through to your business), you’ll turn the Full Throttle buzz into real business results:
- Convert the surge into sales — more bookings, covers, walk-ins and last-minute enquiries
- Keep visitors in-market longer — encourage extra nights, add-ons and higher local spend across the Coffs Coast
- Put your business on the weekend map — show up as part of the Full Throttle experience when people are deciding where to go
- Promote in minutes, not hours — use ready-to-post captions, branded images and web copy we’ve already done for you.
Whether you’re in accommodation, hospitality, retail, tours or attractions — this is your chance to help visitors Refuel, Recharge & Reset on the Coffs Coast while the weekend is in full swing.
How to use the Full Throttle assets (quick wins for your business)
- Post on social: Copy/paste a caption, add one of the branded images, and post to Facebook/Instagram (aim for 2 posts: now + week of the event).
- Use the branded web banners: Drop a banner tile on your homepage, booking page, “What’s On” page, or accommodation/tours page to catch visitors while they’re planning.
- Promote a simple weekend special: Package, discount or add-on (stay deals, set menu, bundle offer, “show your ticket” perk) using the campaign imagery.
- Email your database: Add a banner image + the ready-made copy for a quick “What’s on + your offer + book now” email.
- Share with partners & groups: Cross-share the branded posts with other operators and relevant community pages to extend reach.
- Make booking easy: Include a direct link to your booking/menu/tour page in every post.
Everything is ready to use — copy it exactly or tweak it to suit your brand voice.
Questions or want quick help tailoring messaging for your business? Email paradise@coffscoast.com.au
Unsure how to download from Google Drive? Here’s a helpful guide:
- CLICK HERE to access the Google Drive Toolkit
- Open the folder and browse the files you’d like to download.
- To download a single file: Right-click on the file > Select Download
- To download multiple files at once: Hold down Ctrl (Windows) or Command (Mac) and click to select multiple files > Right-click and select Do. wnload
- To download the entire folder: Click the three dots (⋮) next to the folder name > Select Download. Google Drive will automatically zip the files into one download.
If you have any trouble accessing the files, please let us know and we’re happy to help! Email paradise@coffscoast.com.au
SOCIAL MEDIA TIPS
Let’s Engage
When you post, remember to interact with your audience! Please encourage them to share their own content about your business or event and turn them into your biggest fans. Social media is a fantastic way to spread the word and build community support around everything Coffs Coast!
Create and Share
Let’s talk about creating content! When you post about your business, aim for that genuine vibe. Snap some photos that show real people enjoying the moment—it brings the energy to life! And when you film videos, capture the joy and excitement of your customers. We want everyone to feel that connection!
Hashtags and Tags
Don’t forget to sprinkle in some relevant hashtags, tag our accounts, and geotag your location when you share. These little details can help more people discover your posts and connect with your content.
#coffscoast #sharecoffscoast
Follow Along
Follow our social media channels! It’s a great way to see what we’re up to and find content that resonates with you. Feel free to comment on posts that catch your eye or share something related to your event. We love seeing that engagement!
